"If it's good don't touch it!" is the general saying, just like something along the lines of: "Never change a winning team!" and "If it ain't broke, don't fix it!". All very true, but hanging on to something too long may restrict progress and after all, here at Incognito Underfloor Heating, it is all about progress and change, otherwise we would be a coal-merchant or selling stoves!

The 'old' logo and the 'new' logo 

The 'old' logo and the 'new' logo 

Renewable energy sources in combination with underfloor heating was the future 10 years ago and still is today. In spite of the growth that Incognito has seen over the years, there is still a long way to go to before we all benefit from green energy and the comfort of underfloor heating. So we are not quite done yet!

It was therefore only appropriate to change our corporate image in accordance with what they call in marketing terms: 'within the just noticeable difference'. Hence the need to write about it in this little news blog, just in case you might have missed it...?